Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Expert
Vacancies: 1
Skills: Digital Marketing, Marketing Strategy, Creativity, Product Marketing, Communication, Brand Management

Key Responsibilities

Strategy and growth
• Develop and execute a marketing strategy aligned with company goals and growth plans.
• Lead go-to-market planning for new products, services, and markets.
• Identify market opportunities through customer, competitor, and industry analysis.

Brand and communications
• work on brand identity, positioning, messaging, and consistency across all channels.
• Lead public relations, corporate communications, and crisis communication.
• Protect and strengthen the company’s reputation with customers, partners, and the public.

Demand generation and customer experience
• Lead digital marketing, including Search Engine Optimization (SEO) paid media, social media, email, and content.
• Manage the customer funnel from awareness to loyalty, including acquisition, retention, and lifecycle marketing.
• Work with sales to align messaging, lead quality, and sales enablement.

Data, technology, and performance
• Define marketing KPIs and report results
• Use data and emerging tools, including AI, to improve targeting, personalization, and efficiency.

Leadership and budget
• Build, develop, manage and lead the marketing team
• Plan and manage the marketing budget and demonstrate return on investment.
• Collaborate across departments, including sales, product, finance, and HR.

Required Qualifications
• Bachelor’s degree in marketing, business, communications, or a related field
• 10+ years of progressive marketing experience, including at least 5 years in senior leadership
• Proven record of growing brands, revenue, or market share
• Strong experience in digital marketing, brand management, and marketing analytics
• Business and financial acumen, including budget ownership
• Excellent written and verbal communication, including high level presentation
• Fluency in English and [Amharic / more languages Preferred ]

Preferred Qualifications
• MBA or other postgraduate degree
• Experience in the technology, IT services, or digital transformation sector
• Experience leading rebrands, market entry, or organizational change
• Familiarity with the Ethiopian and regional East African market

Key Competencies
• Strategic thinking and sound decision-making under uncertainty
• Creativity paired with analytical rigor
• Leadership, team building, and cross-functional collaboration
• Negotiation and influencing skills
• Adaptability to fast-changing channels and customer behavior
• Ethical judgment, especially around data privacy and truthful advertising

Success Measures (KPIs)
• Brand awareness
• Customer acquisition cost and customer retention
• Marketing ROI and budget discipline
• Team performance and engagement

What We Offer
• A senior leadership role
• Competitive compensation
• Opportunities for professional growth in a fast-growing company

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