Digital Marketing Manager

Job Type: Hybrid - Full Time
Education: Not Required
Experience: Intermediate
Vacancies: 1
Skills: Social Media Content Creation, Social Media Campaign Management, Marketing Strategy, Social Media Analytics

We are looking for a sharp, creative, and data-driven Digital Marketing Manager to lead user acquisition, and growth marketing for our company. In this role, you will be responsible for crafting our promotional objectives into high-converting digital campaigns, driving viral user acquisition, and building widespread brand awareness across local digital channels.

Key Responsibilities & Tasks

1. User Acquisition & Growth Campaigns
• Design, execute, and optimize multi-channel performance marketing campaigns (Meta, TikTok, Telegram, and Google Ads) to drive daily active users and platform registrations.
• Manage customer acquisition cost (CAC) and lifetime value (LTV) metrics to ensure scalable, profitable growth.
• Collaborate with product teams to streamline the user onboarding funnel as well as the overall user experience of the product.

2. Educational Content & Product Marketing
• Create clear, engaging educational content (video scripts, explainer graphics, FAQs, and social posts) that simplifies the mechanics of the product for first-time users.
• Develop trust-building campaigns that highlight past winners, transparent auction outcomes, and prize deliveries to eliminate user skepticism.
• Prepare a posting schedule and an effective content strategy

3. Gamification & Viral Loops
• Spearhead referral programs, social sharing incentives, and community-driven campaigns to encourage organic word-of-mouth growth among university students and young professionals.
• Plan and market special events, and high-demand activities to maximize platform engagement.

4. Community Management & Brand Voice
• Establish an active, responsive presence across Telegram communities, social media channels, and local digital hubs.
• Monitor user feedback, address inquiries regarding bid results or wallet deposits, and feed insights back to the product development team.

5. Analytics & Performance Reporting
• Track daily, weekly, and monthly key performance indicators (KPIs) including active bidders, bid density per item category, conversion rates, and campaign ROI.
• Analyze competitor activity and market trends in East African digital marketplaces to continuously refine bidding categories and promotional timing.

Candidate Requirements & Qualifications

Professional Experience
• Experience: 3+ years of proven experience in digital marketing, growth hacking, or e-commerce, preferably within a fast-paced startup, fintech, or digital platform environment.
• Education: Degree is not a requirement as long as the candidate is capable and has ample demonstrated technical skill for the role.

Skills & Competencies
• Performance Marketing Expertise: Hands-on experience managing paid social campaigns (Meta Ads Manager, TikTok Ads) with a strong portfolio of scaling user acquisition.
• Storytelling & Copywriting: Ability to frame new or counter-intuitive rules simply and persuasively in both English and local contexts.
• Data-Driven Mindset: Strong analytical skills with the ability to interpret user behavior data, run A/B tests, and optimize funnels using tools like Google Analytics, Excel/Sheets, or CRM dashboards.
• Ecosystem Familiarity: Good understanding of the Ethiopian digital landscape, social media consumption habits

Personal Attributes
• Self-Starter & Execution-Oriented
• High Ethical and Professional Standards
• Skilled Communicator written and verbal
• Loves to work in the startup space
• Good planner and collaborator