Marketing Officer
Private Client
Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Junior
Vacancies: 1
Skills: Research, Scripting, Social Media Advertising, Content Design, Marketing Analysis, Communication
1. Language & Copywriting Skills
• Amharic Script Writing: Fluent in native Amharic spelling, grammar, creative phrasing, and cultural nuances.
• Bilingual Copywriting: Ability to write clear, persuasive marketing copy in both Amharic and English across short-form (ads, captions) and long-form (articles, press releases) formats.
• Proofreading & Editing: High attention to detail for error-free textual assets.
2. Social Media & Digital Marketing Skills
• Platform Management: Expertise in Telegram (channels/groups/bots), Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Community Management: Active audience engagement, DM handling, and comment moderation.
• Social Media Advertising: Basic knowledge of running paid ad campaigns (Meta Ads Manager, Telegram sponsorships).
3. Communication & Interpersonal Skills
• Verbal & Written Communication: Articulate presentation skills for internal teams, partners, and event audiences.
• PR & Influencer Relations: Outreach, liaison, and relationship building with media contacts and local content creators.
• Cross-Functional Collaboration: Working effectively with graphic designers, sales teams, and external agencies.
4. Visual & Technical Skills
• Basic Graphic Design: Creating quick visual assets using Canva or Adobe Photoshop.
• Amharic Typography Awareness: Pairing appropriate Amharic fonts with visual layouts.
5. Analytics & Research Skills
• Data Analysis: Interpreting metrics (reach, impressions, click-through rates, engagement rates) via Meta Business Suite, Telegram Analytics, or Google Analytics.
• Market & Competitor Research: Identifying local trends, audience behavior, and competitor strategies.
Qualifications & Requirements
• Education: Bachelor’s degree in Marketing, Journalism, Communications, Literature, or a related field.
• Experience: 1–3 years of experience in digital marketing, social media management, or copywriting.