Marketing Officer (Sales) - Batching Plant

Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Intermediate
Vacancies: 1
Skills: Proactivity, Construction Communication, Communication, Marketing Management

Key Responsibilities:

Marketing Execution & Coordination:

• Implement marketing plans and promotional campaigns to support product awareness and lead generation.

• Coordinate the design and distribution of marketing materials, brochures, and digital content.

• Support in planning and organizing marketing events, trade shows, and client engagement activities.

Market Research & Analysis:

• Conduct market studies to understand customer needs, project trends, and competitor activities.

• Compile and analyze data to identify opportunities and recommend improvements to marketing efforts.

• Maintain a database of potential clients, projects, and construction industry contacts.

Digital & Social Media Marketing:

• Manage the company’s digital presence including social media platforms, website content, and email campaigns.

• Monitor and report on performance of digital campaigns using analytics tools.

• Create engaging posts, project highlights, and customer stories to enhance brand visibility.

Sales & Customer Support:

• Collaborate with the sales team by providing them with marketing materials and qualified leads.

• Follow up with potential clients on inquiries, proposals, and service feedback.

• Prepare client presentations and assist in bid submissions or tender documentation when required.

Branding & Corporate Identity:

• Ensure consistency in the company’s visual identity across all marketing platforms.

• Monitor and enhance the brand image in line with the company’s values and market positioning.