Marketing Specialist
Afriwork Recruitment
Job Type: Onsite - Full Time
Experience: Intermediate
Vacancies: 1
Skills: Analytical Skills, Creative Problem Solving, Storytelling, Brand Management
Job Type: Full-time
Work Mode: On-site
Location: Addis Ababa, Ethiopia
Experience Level: Intermediate (2–4 years)
ABOUT THE ROLE
Creative, data-driven Marketing Specialist to grow the company brand and attract more users. You will plan and run campaigns across digital and offline channels and work closely with the product and sales teams.
KEY RESPONSIBILITIES
• Plan, execute and optimize marketing campaigns that drive user growth, customer acquisition and engagement
• Conduct market and competitor research to identify growth opportunities and audience needs
• Coordinate events, partnerships and brand activations
• Track KPIs and prepare weekly and monthly performance reports
• Work with designers, content creators and partners to produce marketing materials
REQUIRED QUALIFICATIONS & EXPERIENCE
• 2–4 years of proven experience in marketing, preferably digital marketing or a tech environment
• Working knowledge of analytics tools
• Basic design skills are an advantage
SKILLS
• Creativity, strong branding sense and good storytelling
• Analytical, results-oriented and comfortable working with data