Social Media Manager

Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Junior
Vacancies: 4
Skills: Marketing Communications, Computer and Network Monitoring, Communication

We are looking for Social Media Manager (TikTok Live-Streaming Operations)

Role Overview

We are seeking a structured, data-driven, and community-focused Social Media Manager to lead and oversee our TikTok live-streaming relationship operations.

In this role, you will manage our audience retention standard operating procedures (SOPs), supervise Relationship Specialists and Streamers, maintain viewer engagement tracking systems, and ensure high standards of viewer relationship management, compliance, and platform integrity.

Key Responsibilities

1. SOP Implementation & Operational Oversight
• Enforce and maintain the company’s High-Value Viewer Relationship Management SOP across all TikTok live-streaming operations.
• Supervise Relationship Specialists, Streamers, and Team Leaders to ensure smooth shift handoffs, pre-stream prep, in-stream recognition, and post-stream follow-ups.
• Serve as the operational escalation point for platform warnings, viewer complaints, data privacy issues, or anti-spam restrictions.

2. Audience Retention & Engagement Management
• Oversee viewer tiering frameworks and design personalized, low-pressure outreach cadences.
• Ensure all viewer outreach adheres to community standards—strictly prohibiting aggressive gift solicitation, spamming, guilt tactics, or deceptive communications.
• Coordinate with Streamers and Team Leaders to ensure key viewers receive organic, natural recognition during live broadcasts.

3. Trackers, Data Analytics & Reporting
• Manage and audit the Viewer Master List, Daily Maintenance Logs, and Weekly Retention Reviews.
• Track key operational metrics, including S/A viewer return rates, audience reactivation rates, and tier movement.
• Submit consolidated weekly performance and audit reports to the Business Department Manager.

4. Quality Assurance, Compliance & Audits
• Conduct weekly supervisory audits on messaging logs and specialist contact frequencies to maintain quality standards.
• Ensure strict adherence to data protection standards: strictly protect viewer privacy, manage account permissions, and prevent unauthorized data exports.
• Lead daily shift debriefs, identify workflow bottlenecks, and implement continuous process improvements.

Qualifications & Requirements
• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: 1+ years of experience in social media management, digital community management, or live-streaming operations (TikTok experience is strongly preferred).
• Strong background in SOP management, workflow design, CRM/tracker management, and operational reporting.
• High standard of professional ethics regarding audience engagement, brand safety, anti-spam policies, and data privacy.
• Excellent leadership, organizational, and interpersonal skills in English and Amharic.

Core Competencies & Skills
• TikTok Live Studio & Platform Rules / Anti-Spam Compliance
• Audience Relationship Management (CRM)
• SOP Execution & Workflow Optimization
• Excel / Google Sheets Tracker Management
• Team Supervision & Cross-Role Coordination