Sales

Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Junior
Vacancies: 1
Skills: Sales Operations, Persuasive Communication, Sales Development, Communication

Sales Officer: Roles and Responsibilities

Reports to: General Manager

1. Position Summary

The Sales Officer is responsible for generating revenue and expanding LHS’s client base. The role focuses on identifying prospective clients, promoting LHS services, converting leads into paying clients and signed contracts, and developing repeat business through strong client relationships.

2. Key Responsibilities

2.1 Ground Marketing at Hospitals and Clinics
• Conduct regular sales visits to hospitals, clinics, and healthcare facilities to introduce LHS services and generate qualified leads.
• Deliver client-focused sales presentations using approved materials, highlighting the value of LHS services.
• Identify decision-makers and build relationships that create sales and referral opportunities.
• Assess client needs, identify new business opportunities, monitor competitor activity, and share market insights with management.

2.2 Corporate Engagement
• Identify and prioritize potential corporate clients, including employers, insurers, NGOs, embassies, airlines, travel companies, and mining or construction companies.
• Proactively contact prospects and secure meetings with relevant decision-makers.
• Prepare and deliver persuasive sales presentations tailored to each prospect’s needs.
• Prepare and follow up on proposals, quotations, and service offers in coordination with management.
• Manage sales opportunities from initial contact through follow-up, negotiation, and conversion, tracking each opportunity as won, lost, or pending.

2.3 Doctors and Referring Partners
• Build and maintain a database of prospective and existing clients, including doctors, specialists, hospitals, insurers, travel agencies, and referral partners.
• Maintain regular contact with partners to generate referrals and identify additional business opportunities.
• Coordinate promptly with operations when referrals or sales opportunities arise and maintain appropriate communication with referrers.
• Strengthen existing accounts by assessing client satisfaction, identifying additional service needs, and encouraging repeat business.

2.4 Marketing Coordination
• Coordinate with the marketing and social media team to ensure campaigns generate relevant leads and support sales conversion.
• Share market feedback, client needs, and approved success stories to strengthen sales materials.
• Represent LHS at relevant events, conferences, and professional gatherings to develop contacts and generate leads.
• Recommend improvements to sales messages and marketing materials based on prospect questions and client feedback.

2.5 Sales Pipeline and Reporting
• Maintain an accurate sales pipeline tracker covering prospect details, service needs, opportunity value, sales stage, next action, and follow-up date.
• Submit weekly reports on prospecting, visits, meetings, leads, proposals, and follow-ups.
• Prepare monthly reports on sales conversions, revenue, and performance against targets.
• Follow up consistently with prospects and support negotiations, contract completion, and client onboarding in coordination with management.

3. Qualifications and Skills
• Degree in health sciences, public health, business, marketing, sales, or a related field. A healthcare or clinical background is a strong advantage.
• Proven experience in sales and business development in the healthcare industry is a strong advantage.
• Strong communication, presentation, persuasion, and negotiation skills in English and Amharic.
• An existing network among hospitals, doctors, insurers, or corporate clients is an advantage.
• Results-oriented, proactive, and organized, with confidence in prospecting, follow-up, meeting sales targets, fieldwork, and frequent travel.
• Good command of Microsoft Office and basic CRM or sales pipeline tracking tools.