Social Media Manager & Content Writer

Job Type: Onsite - Full Time
Education: Bachelor’s Degree
Experience: Intermediate
Vacancies: 2
Skills: Copywriting, Social Media Content Creation, Social Media Optimization, Social Media Management, Social Media Analytics, Social Media Marketing

Job Description
The successful candidate will develop engaging written content in both English and Amharic for social media platforms, email campaigns, SMS promotions, and other marketing activities.

The role focuses on creating compelling content that attracts prospective students, promotes international education and scholarship opportunities, and generates student inquiries.
Key Responsibilities
- Write engaging video scripts for TikTok, Instagram Reels, and Facebook videos in English and Amharic.
- Develop creative social media captions, post descriptions, and compelling calls to action.
- Manage social media posts

• Write engaging promotional emails to support marketing campaigns and encourage student inquiries.
• Prepare persuasive SMS messages for promotional offers, scholarship opportunities, and student recruitment campaigns.
• Adapt content between English and Amharic while maintaining the intended message, tone, and meaning.
• Research content ideas, trending topics, and audience interests to develop relevant material.
• Collaborate with the Marketing Manager to align content with campaign objectives and brand guidelines.
• Edit and revise content based on feedback.
• Complete assigned tasks accurately and meet agreed deadlines.

Qualifications and Requirements

• Strong writing and communication skills in both English and Amharic.
• Creativity and the ability to develop engaging, persuasive, and audience-focused content.
• Understanding of social media platforms, particularly TikTok, Instagram, and Facebook.
• Ability to write attention-grabbing openings, engaging messages, and clear calls to action.
• Good research, organization, and time-management skills.
• Responsible, accountable, punctual, and committed to assigned responsibilities.
• Willingness to learn, accept feedback, and work under the supervision of the Marketing Manager.
• Previous experience in social media writing or content development is an advantage.

Preferred Candidate Profile

The ideal candidate should be creative, detail-oriented, proactive, and comfortable writing for different audiences in both English and Amharic. She should be able to transform marketing ideas into engaging scripts, promotional messages, and campaign content that supports AfriLearn International's marketing and student recruitment objectives.
Application Requirements
Interested applicants should submit their CV and writing samples, preferably including social media scripts, captions, or promotional messages written in English and Amharic.