Digital Marketing Specialist

Job Type: Onsite - Full Time
Experience: Intermediate
Vacancies: 1
Skills: Digital Marketing, Quick Learning

About the role

We’re looking for a data-driven Digital Marketing Specialist to manage paid acquisition, test campaign creative, and improve conversion performance. You’ll optimize campaigns across Search, Social, and Display, with a focus on reducing customer acquisition costs (CAC).

What you’ll do
• Manage and optimize paid media budgets across Search, Social, and Display channels.
• Plan and run structured A/B tests for ad copy, creative formats, and landing pages.
• Monitor campaign performance and refine bidding strategies to improve efficiency and reduce CAC.
• Analyze conversion funnels to identify drop-off points and opportunities for improvement.
• Partner with web and marketing teams to improve landing-page and overall conversion rates.
• Use campaign data to guide budget allocation and performance decisions.

What you’ll bring
• A bachelor’s degree in Marketing, Finance, or a quantitative discipline.
• Experience or strong knowledge of performance marketing and paid campaign optimization.
• The ability to analyze data, draw useful conclusions, and make sound budget decisions.
• Familiarity with conversion rate optimization (CRO) and A/B testing.

Preferred
• Certifications in Google Ads, Meta Ads Manager, or LinkedIn Ads.Reports to:
• Marketing Lead